The Challenge
Businesses that rely on staying current with industry news — logistics, supply chain, finance, or any fast-moving sector — face a recurring problem: too much content, not enough time. Manually checking multiple news sources, deciding what’s actually relevant, and summarizing it for a team is a daily task that eats hours and is easy to fall behind on.
The Solution
We built a fully automated pipeline that monitors RSS news feeds around the clock, uses AI to filter out irrelevant articles, generates concise professional summaries of the ones that matter, and delivers them straight to an inbox — with zero manual effort after setup.
How It Works
- Continuously monitors one or more RSS feeds for new articles.
- Automatically retrieves and extracts the full article text from each source.
- Uses AI to determine whether each article is actually relevant to the business’s focus area — irrelevant articles are filtered out automatically.
- Generates a clear, professional 3–4 sentence summary of every relevant article using AI.
- Delivers a clean email with the title, source, summary, and a direct link to the original article.
- Tracks the status of every article at every stage, with automatic error handling so one failure never stops the whole system.
Business Impact
This kind of automation removes a repetitive research task entirely, freeing up time for higher-value work while ensuring nothing important is missed.
3–5
Hrs/week saved (typical)
Unlimited
Articles processed
0
Manual effort after setup
Estimate based on a team member spending 30–45 minutes a day manually scanning and summarizing industry news across a handful of sources — a common time cost for marketing, research, and business-development roles that need to stay current.
Who This Helps
- Teams that need to monitor industry news without dedicating staff time to it.
- Businesses that publish curated news digests or newsletters for clients or internal teams.
- Sales and business-development teams tracking competitor or market news.
- Any company where staying current on a topic is valuable, but reading everything manually isn’t realistic.
Technology Used
- Make.com (automation engine)
- AI language model (relevance filtering & summarization)
- Google Sheets (tracking & logging)
- Gmail (delivery)
Customizable For Your Business
This system can be adapted to any topic, industry, or set of sources — from a single feed to dozens, with summaries tuned to whatever focus area matters most. Delivery can go to email, Slack, or another tool, and the relevance criteria can be refined to match exactly what’s useful to your team.
Interested in Automation Like This?
If repetitive research, monitoring, or reporting tasks are taking up time your team could spend elsewhere, let’s talk about what can be automated.
